10 Powerful Tips to Increase Fan Engagement on Facebook

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Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy.10 Powerful tips to increase Facebook Fan Engagement

Even though Twitter and YouTube are large social media networks, Facebook provides a marketing ecosystem that is multi-media rich and broad. There are literally tens of thousands of apps that can assist business with marketing on Facebook.

Even though it feels like Facebook has been part of our lives forever it must be noted that Facebook “Pages” for Business have only been with us for barely 3 years!

Business is Still Learning How to Use Facebook

Businesses are still learning the most effective tactics to apply when participating and engaging on Facebook.

The questions often being asked are

1. How often should we post?

2. What type of posts will drive fan engagement?

3. When should we publish our wall updates?

Research by Buddy Media reveals ways to create the most effective engagement for retailers when interacting with their fans on Facebook.

The findings reveal some interesting ways to increase the success of your Facebook marketing.

Even though this research was obtained from analyzing user engagement from the top 100 retailers Facebook pages during a 6 month period in 2011, some of the lessons outlined here could be applied to a wide range of business categories.

Here are the findings of the research.

1. Best time to post on Facebook

The analysis showed that it was best to post during times when fans were not at work and between the hours of 8pm and 7am. So to increase your “likes” and “comments”, post during “non-busy” hours.

Best time to post on Facebook

2. Best day to post on Facebook

Most of the brands researched posted regularly throughout the week. To improve engagement it is best to publish on Wednesdays and Sundays.

Best Day to Post on Facebook

3. How often should you post every day?

The research showed that quality not quantity counts when  publishing to your wall. One or two brand posts receive 32% higher “like” rates and 73% comment rates compared to posting 3 or more times a day.

How often you should be posting to Facebook per day

4. Most effective weekly post frequency

Achieve maximum user engagement by not over crowding users’ News Feeds with too many Posts during the week. Posting one to four times produces 71% higher user engagement than five or more Posts in a given

week for retail brands.

Facebook weekly post frequency

5. Length of posts

Retail brand Wall Posts less than 80 characters in length receive 66% higher engagement than longer Posts. Very concise Posts – those between one and 40 characters – generate highest engagement. Only 5% of all retail brand Wall Posts are less than 40 characters in length, even though these receive 86% higher fan engagement.

Keep Facebook posts short

6. Facebook post content

To begin a dialogue with fans, ask questions. Although retail brand Wall Posts containing questions receive slightly lower overall user engagement (‘likes’ and Comments), this type of Post generates mor e than double the amount of Comments as “non-question” Posts.

Retail brands looking to get fans talking (i.e., increase their Post Comment rates) should use “question” Posts.

Use OPen Questions on Facebook

7. Facebook post structure

One of the most underutilized Post techniques is one of the most engaging. Data shows that brand Posts employing the fill in the blank strategy (eg. I like…..) generate Comment rates nine times higher than other Post strategies. The data supports that this is a proven strategy unique to the retail industry, yet less than 1% of retail brands are utilizing this tactic.

Fill in the blanks posts on Facebook receive 9 times more comments

8. Key words for Facebook offers

When it comes to deals, fans look for a straightforward offer. The top ten sales keywords were analyzed to determine which receive the most user engagement. The data indicates that retail brand Posts containing the sales keywords “$ off” and “coupon” receive the highest fan engagement. Retail brand Posts containing “$ off” receive a 55% higher user engagement rate, followed by Posts containing the word “coupon,” which is 39% above the average.

Popular sales keywords, such as “sale” and “% off,” receive the lowest fan engagement.

Key Words for Facebook Offers

9. Coupon offers

Fans engage well with coupons. When offering coupons, don’t make fans do the math. The data indicates that “$ off” offers generate twice the engagement of “% off” offers for the retail industry. Even small “$ off” discounts – less than $10 – receive 17% higher engagement than “% off” promotions, showing that fans prefer tangible cash discounts, even if the actual dollar discount is small.

Dollars off works best on Facebook

Percentage off doesn't work as well as dollars off on Facebook

10. Keep posts simple

While interesting content can be added to W all Posts in the form of links, photos and videos, our data ind icates that simple Posts achieve the most engagement. The two most effective types of retail brand Posts contain a single photo attachment or use only words. Status-only Posts – Posts only containing words – receive 94% higher engagement than average.

Avoid more complicated Posts, such as those with attached links and thumbnail photos.

Avoid complicated wall posts on Facebook

What about you?

Do any of the findings revealed above resonate with your experience?

How have you increased your engagement with your customers and prospects on Facebook.

What tactics worked best for you?

30 Terrific Twitter Facts And Figures

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Twitter has always suffered an image problem and is not usually taken very seriously by the general public. Its name doesn’t help with some people even saying that ‘Twitter is for twits’. Despite this glamor and brand problem this has not held back its growth after its humble origins and launch in 2006. 30 Terrific Twitter Facts and Figures

Since then Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple.

Its attraction as a social web media platform is maybe in its simplicity and real time messaging that enables breaking news and information to hit the web instantly without filters and censorship.

30 Terrific Twitter Facts and Figures

  1. Twitter was created in March 2006 by Jack Dorsey and launched in July of that year.
  2. Twitter’s origins lie in a “day long brainstorming session” that was held by board members of the podcasting company Odeo. While sitting in a park on a children’s slide and eating Mexican food, Dorsey introduced the idea of an individual using an SMS service to communicate with a small group.
  3. The first Twitter prototype was used as an internal service for Odeo employees and the full version was introduced publicly on July 15, 2006
  4. The original project code name for the service was ‘twttr‘, an idea that Williams later ascribed to Noah Glass, inspired by the name of the social media image website ‘Flickr’ and the five-character length of American SMS short codes.
  5. The team finally settled on the name ‘twitter‘, which means ‘chirps from birds’ in essence ‘a short burst of inconsequential information’
  6. The tipping point for Twitter’s popularity was the 2007 South by Southwest (SXSW) festival. During the event, Twitter usage increased from 20,000 tweets per day to 60,000.
  7. It had 400,000 tweets posted per quarter in 2007
  8. In 2008 there were only 3 million registered users
  9. In 2008 there were only 1.25 million tweets per day
  10. Jan 2008  there were only 8 employees
  11. In 2009 or 2 years ago Twitter had 8 million registered users
  12. In 2011 there are now over 400 employees
  13. 75% of Twitter traffic comes from third-party applications
  14. 60% of all tweets come from third-party apps
  15. There are over 100,000 Twitter applications
  16. A Forrester report revealed  that “Twitterers are the connected of the connected, overindexing at all Social Media habits.  For example, Twitterers are three times more likely to be Creators (people who create and share content via blog posts and YouTube) as the general US population” (source Forrester report “Who Flocks to Twitter”)
  17. 3 years, 2 months and 1 day…the time it took from the first tweet to the billionth tweet.
  18. It now takes one week for users to send a billion Tweets.
  19. In March 2010 the average number of tweets people sent per week was the the 350 million.
  20. 140 million is the average number of tweets people sent per day in February 2011
  21. 177 million tweets sent on March 11, 2011.
  22. When Michael Jackson died on June 25, 2009 there were 456 tweets per second (TPS)…a record at that time.
  23. The current TPS record is 6,939 tweets per second set 4 seconds after midnight in Japan on New Year’s Day
  24. 572,000 is the number of new accounts created in one day (March 12, 2011)
  25. 460,000 is the average number of new accounts per day created in February, 2011
  26. 182% is the increase in number of mobile users over the past year.
  27. In March 2011 there are an estimated 225 million users
  28. 25 billion tweets sent on Twitter in 2010
  29. 100 million new accounts added on Twitter in 2010
  30. The first unassisted off-Earth Twitter message was posted from the International Space Station by NASA astronaut T. J. Creamer on January 22, 2010

What other interesting Twitter facts and figures have you heard about?

20 Stunning Social Media Statistics Plus Infographic

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Do you wonder why your productivity has dropped over the past 2 – 3 years?20 Stunning Social Media Facts and Figures

There is a time sink and it’s not television!

Those of us who are connected to the internet and that is 2 billion of us, have been distracted by social multi-media publishing machines that are pumping out staggering amounts of content with enticing high definition images and videos!

You cannot escape their allure as they tempt you to log in when you are out and about with either with your laptop, iPad or smart phone.

These enticing, tempting distractions are robbing us of time that should be spent doing productive work like washing your car, cleaning the house or doing your tax… and I know how much you all enjoy those activities!

20 Social Media Statistics

These figures reveal the huge black hole that our time disappears into when we visit Facebook, Twitter or YouTube or other social media sites.

  1. One in every nine people on Earth is on Facebook ( This number is calculated by dividing the planets 6.94 billion people by Facebook’s 750 million users)
  2. People spend 700 billion minutes per month on Facebook
  3. Each Facebook user spends on average 15 hours and 33 minutes a month on the site
  4. More than 250 million people access Facebook through their mobile devices
  5. More than 2.5 million websites have integrated with Facebook
  6. 30 billion pieces of content is shared on Facebook each month
  7. 300,000 users helped translate Facebook into 70 languages
  8. People on Facebook install 20 million “Apps” every day
  9. YouTube has 490 million unique users who visit every month (as of February 2011)
  10. YouTube generates 92 billion page views per month (These YouTube stats don’t include videos viewed on phones and embedded in websites)
  11. Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
  12. Wikipedia hosts 17 million articles
  13. Wikipedia authors total over 91,000 contributors
  14. People upload 3,000 images to Flickr (the photo sharing social media site) every minute
  15. Flickr hosts over 5 billion images
  16. 190 million average  Tweets per day occur on Twitter (May 2011)
  17. Twitter is handling 1.6 billion queries per day
  18. Twitter is adding nearly 500,000 users a day
  19. Google+ has more than 25 million users
  20. Google+ was the fastest social network to reach 10 million users at 16 days (Twitter took 780 days and Facebook 852 days)

The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic
What is your favourite statistic?

The 10 Best Facebook Campaigns

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Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”.

The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing. Companies have also realized that  people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies.

10 Best Facebook Campaigns

1. Kohl

The Department store Kohl’s gave away $10 million to various schools decided by the votes of their fans on Facebook. It was an excellent promotional campaign as the 20 schools with the most votes were each given $500 thousand. Kohl’s Facebook page sky rocketed to well over a million fans, and the winning schools each tallied well over 100,000 votes. Kohl’s hit it out of the park so to speak with this campaign centered around the social network, and they did an excellent job utilizing social media tactics to help in its social responsibility efforts.

10 Best Facebook Campaigns Kohl

2. Target

In February of this year, popular department store Target left the choice of where to donate $1 million into the hands of their fans on the social network. The company used an application titled “Super Love Sender” and kept fans updated in real time which charity was in the lead. St. Jude Children’s Research Hospital ended up being the winning charity. Overall though, the excellent campaign was a complete success as it created quite a boom on the store’s Facebook page.

10 Best Facebook Campaigns Target

3. Ford Explorer

2010 saw a shift in Ford’s promotion techniques as they began gearing their campaigns towards social media outlets, and they really pushed the boundaries with innovative ideas. This past summer they released tidbits of info leading up to a Facebook event unveiling the 2011 Ford Explorer. The campaign was the first time a car company has ever used a website to reveal their new model as opposed to an auto show. Ford also went as far to randomly select one of their fans to giveaway a free Explorer upon their fan total surpassing a certain number.

Read more about this at 10 Key Elements Of One Of The Top #Facebook Marketing Campaigns Of The Year.

10 Best Facebook Campaigns Ford Explorer

4. Jack In The Box

Popular fast food chain Jack In The Box, and their slightly creepy mascot Jack, added a nickel in an imaginary jar for every new fan they accrued on Facebook in their October Rich Fan Sweepstakes. They started at just over $2,000, and when they gave away the money about a month later to a randomly selected fan, the jar was up to over $11,500. Needless to say, giving away free money is one of the best and easiest ways to acquire new fans on the social network. It was certainly a creative campaign though that helped the fast food chain see an explosive increase in fan numbers.

10 Best Facebook Campaigns Jack in the box

5. Bing and Farmville

A little before the beginning of Spring, Microsoft’s Facebook page for Bing launched a campaign that helped them accrue almost a half million new fans on the social network. The search engine did this by giving away FarmVille currency to all new fans that hit the “Like” button. Bing drew in great traffic and their page grew rapidly, but engagement of the content on the page was drawn into question. The Microsoft page responded by making itself a hotspot with the latest news about the popular Zynga developed game to keep their new fans around.

10 Best Facebook Campaigns Bing

6. Papa Johns Pizza

The first pizza chain’s Facebook campaign to appear on our Year End list is Papa Johns. They promoted their Papa’s Speciality Pizza Contest using Facebook, and it created quite a buzz and a growth in fans as a result. The contest put the fans taste buds and creativity to the test as it was up to them to come up with a new pizza for the company. The winner also saw a piece of the profits, so it was not too much of a surprise that this creative campaign helped the popular chain’s fan-base on Facebook continue to expand.

10 Best Facebook Campaigns Papa Johns

7. Southwest Airlines

To go a whole list without mentioning at least one company that has utilized Facebook’s new popular feature, Places, just would not be acceptable. Southwest partnered up with the Make A Wish Foundation for an excellent charitable promotion that had the airline donating a dollar to the organization every time a passenger checks into a Southwest served airport. The promotion has had great success, as it is for a great cause, and it has it helped Southwest gain over 1 million fans on the social network. Be sure to check in on your next flight and join an excellent campaign.

10 Best Facebook Campaigns Southwest

8. Kellogs

Popular cereal company Kellogg’s teamed up with Feeding America, and the Facebook page Kellogg Cares comes as a result. The page has been a quick increase in fans, and the content posted makes it such an interactive success on the social network. The page’s aim is to educate younger generations on proper nutrition through posts and video updates. Kellogg’s used Facebook in an extremely humane fashion to raise awareness for a particular issue.

10 Best Facebook Campaigns Kellog Cares

9. Domino’s Pizza

Domino’s Pizza has completely revamped its brand image this year through advertising campaigns, and a heavy focus on interactive social networks. As they were coming to the realization that their pizza previously tasted similar to cardboard, they started a tab on their Facebook page where fans could voice all of their complaints with the popular chain. Regardless of any opinion on whether their new pizza has actually improved, their use of Facebook to listen fans opinions was a great way to begin to improve a deteriorating image that was initially attached to their brand. Domino’s continues to be extremely interactive on the page offering responses and updates for fans.

10 Best Facebook Campaigns Dominos

10.  Corona

Corona Light cross-media campaign this past year included a goal to become “The Most Liked Light Beer In America.” A most notable part of this was to use Facebook, and by fanning the page you could see your picture up in the bright lights of New York City’s Time Square. The campaign was a great social media success in the sense that it had fans interacting on the pages as well as spreading the story of the billboard by word of mouth. The billboard ran for a month until the beginning of December, and many fans were able to snag pictures and be a part of this Facebook-based advertisement.

10 Best Facebook Campaigns Corona

 

So what is a Facebook marketing campaign that you have noticed recently that impressed you? Look forward to reading it in the comments.

20 Ways to Increase Your Facebook Likes and Engagement

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According to Venturebeat in an interview with Carolyn Penner ( a Twitter spokesperson)  “We’re seeing incredible engagement numbers — between 3 percent and 5 percent on average for Promoted Tweets… We’ve seen some as high as 52 percent,”

(Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favorites in its engagement numbers — meaning that part of the ROI includes one-on-one conversations with fans of the brand)

So despite some differences in conversion rates reported, it goes without saying that capturing those important Facebook likes is vital to your social media marketing campaigns.

So how can you grow your Facebook likes and increase engagement?

20 Ways to Increase  Your Facebook Likes and Engagement

  1. Advertise on Facebook to get more “likes”. This is the quickest way to grow your fan base. The Supre fashion brand did this to obtain 40,000 fans quickly.
  2. Rotate your ads “DAILY”  people get tired of hearing the same thing in conversation so change your ad! Conversion (CTR) rates can drop by 50% after the first 24 hours. Do not “set and forget”
  3. Add Facebook Social Plugin Box to your Blog and Website (60% of my “likes” are achieved this way)
  4. Free exclusive video that can only be viewed if you like the page.
  5. Run a competition. Everyone likes a competition
  6. Make it obvious on a custom landing page by providing a big bold “Like our Page”
  7. Initially ask friends and family to like your page. A bit overdone but essential at the beginning
  8. Offer a free ebook to obtain a “like” (just like you should be doing for email subscriber acquisition)
  9. Post content from your blog to Facebook whenever you write a new post. Facebook users love receiving new content on Facebook without having to go looking for your blog. Treat Facebook as an extension of your blog.
  10. Provide enticing high resolution photos. Compelling photos that are appropriate for your target audience will keep them coming back and make them share and so drive more likes from their friends
  11. Ask questions regularly using Facebook’s native question app.
  12. Include a link to your Facebook page in your email signature
  13. Provide a compelling welcome video on your Facebook landing page
  14. Simple but often missed: Add a “follow us” on Facebook button near the top of your website and blog pages
  15. Create an incentivised “Like” page that gives people a reason to like your page.
  16. Include the Facebook like button on your email HTML template so that people can like your facebook page from the regular email newsletter
  17. Add a large custom banner to your blog and website asking to “Like
  18. Add a link to your Facebook page as one of your three LinkedIn website links that are part of your LinkedIn settings in your profile
  19. Add a newsworthy update that is relevant for your industry or market niche to your Facebook page every day
  20. Offer “Special” including discounts to Facebook fans. The majority of Facebook users “like” a page to obtain a discount

Even though growing your Facebook likes is important don’t forget to continue to grow both your email subscriber list and Twitter followers. Different users have different social network channels of choice and you need to be everywhere. “Synergize” multiple channels don’t “Monopolise”

How have you increased your Facebook page “likes”?

5 Elements of a Successful Facebook Fan Page

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For many companies a Facebook fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.

1. Networking with other platforms


Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.

As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.

victoria secret pink facebook image
Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.

When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.

Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.

Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.

victoria secret pink facebook fan page


2. Creating a resource


Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand.

Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.

Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.

Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.

dell facebook fan page image


3. Creating contests that include participation


For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.

Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Clicking on the coupon takes you to a page where Sears collects your information and sends you information about the coupon, deals, and offers. There’s no way to make sure the coupon is given to only Facebook fans, however like Sears, brands can require an email before receiving the coupon.

Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.

sears facebook fan page image


4. Empowering pre-existing pages


One of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook.

Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola.

By empowering the fans to keep their fan page, Coke ensures a passionate page owner.

The Coca Cola marketing team was also smart enough to realize that letting others know what happened here would work in their favor. The fan page creators were told to make a video of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.

The video shows future ‘brand enthusiasts’ that creating successful groups around Coca Cola can result in rewards and recognition.

Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same.

coca cola facebook fan page creators


5. Targeting the proper demographic


Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.

Understanding the demographic present can help you decide if Facebook is worth it for your business.

From Quantcast estimates, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority make over $60k a year salary. Obviously, over 50% are college kids. The demographics that make up Facebook are changing quickly, as more moms have begun to join and the college market has become saturated — so be sure to keep checking up on demographic changes over time. As Facebook changes, your campaigns may need to change with it for maximum effect.

facebook quantcast demographics image
Armed with this knowledge, Seventeen Magazine jumped on to the Facebook fan page bandwagon. Their brand targets the demographic most prominent on Facebook, meaning a fairly quick and organic growth.

For companies whose brand does not target the optimal demographic, finding a specific line that does, works.

Consider the brand mentioned earlier in this article, Victoria’s Secret. Instead of putting the entire brand on Facebook, they targeted the PINK line, a line for college students.

Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.

seventeen magazine facebook fan page image
I purposely did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.

Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.

Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers?

Ways To Get Fans For Facebook Marketing

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Are you still wondering about how to get fans on your Facebook page whether for Facebook marketing or any other purpose? You have given everything you could have possibly thought of, from great content to contests, etc! Well, let’s start by dispelling one big myth a lot of people believe in while creating Facebook fan pages.

The Myth about Your Facebook Fan Page

The most common strategy is using the ‘Suggest to Friends’ feature to invite all your friends through your personal profile to like your business page on Facebook. Well, there are several reasons for this, the primary one being that people already have a backlog of Like Facebook page requests, and just sending requests to EVERYBODY is a bad idea because this is just not how social media works. People are selective with requests, so why shouldn’t you be selective in sending them? Makes perfect sense!

That’s not bad news, so to speak. Here are some creative ideas that could really work if you want to get fans for Facebook marketing or any other reason.

Embed and Plug In!

 

There is a plethora of Plug-ins available for Facebook pages and you can pick and choose what you think will look great and suit best on your page. Make sure you have an attractive box that serves like a stream of updated content which users can like. Add a title and make it fun!

E-mail lists: Use them now!


You probably have an e-mail list. Well, now is the time to use it! Instead of sending page like requests in bulk, let the people in your list know about this Facebook page and what it has to offer. Be creative when you are requesting, tell them to offer their comments, write something they feel deserves importance or a discussion.

Your Welcome Video can be influential!

 

The page where people first land up deserves the main focus, you should have a compelling video welcoming the new viewer, and briefly yet interestingly telling him or her about yours business, or the purpose of the page.

Integrating Comments and Likes

 

Sometimes users are turned away by the fact that they first have to publicly like or become a fan of your page to comment. Well, there are some pages, like that of a T-shirt company called “Threadless” that have creatively created a tab where users first land and are able to comment on various posts and pictures. This activity is pushed out to their profiles, where their friends obviously are able to see it. So you see how visibility gets created, organically and rapidly!

Use Facebook Ads

Facebook ads

Well, it’s not a big thing and can still be done even if your budget is small. You can use the Social Ad feature of Facebook and start advertising! This enables people to become a fan of your page with less hassles and much more quickly, by just liking the ad that you get to display on many pages.

You can do a lot more stuff than just this. Exploit the print media by never forgetting to place your Facebook link on your ad, let everyone join by encouraging them to upload photos and tag each other! Link up your Twitter with Facebook, do all this and you will see how you’ll be able to expertly advice somebody on how to get fans for Facebook marketing purposes in no time!

Promoting Products Services With Facebook Fans or Followers

The world is in a new era of communication. People no longer rely on phone calls or even television when there are social networking options such as Facebook and Twitter to share news, advertise and gain followers.

For anyone looking to survive in this new era of social networking, you will have to learn to navigate these options.
Promoting a person or object on Facebook, for example, likely means creating a Facebook fan page as a place for followers to gather and be informed.

Getting fans for this fan page, in turn, could mean allowing your fan page membership to build up slowly or have it explode by using an online source such as Purchase Facebook Fans to guarantee a large number of real, actual Facebook followers.

Options like are subtle, adding fans consistently but not overnight, so no one has to know you started off a little green behind the ears regarding this new era of social networking and communication.

The sad thing is, even if you have a decent product, you could languish and fail waiting for people to get interested if you advertise and communicate the old fashioned ways.
By embracing this new era of technology and fast communication, you give your product, whatever it is, a chance to do well.

How To Make/Create Facebook Fan Pages

A Facebook fan page is a page on Faceboook dedicated to a person or product. Members of the social networking site can join the page and add links to it on their own personal Facebook page.

One important benefit to a Facebook fan page is that anyone can view it, even if they do not have a Facebook account or are not members of the page.
This means that it is indexed by search engines, making it easy to find by anyone searching for that person or product.

Another benefit of Facebook fan pages is that activity within the fan page is posted on the page members’ news feed, which means it get advertised to everyone who is a friend of a fan page member and has news feeds activated for their account. This allows the fan page to attract new members.

It is also possible to send information to all members of a fan page at once. A fan page devoted to a company selling products can send out an update to all members when a new product is released.

This also makes it beneficial to have many fans for your page, so those seeking to create a fan page for this reason should consider purchasing fans from a site like Purchase Facebook Fans .

For those hoping to sell products via Facebook fan page, you can also create a business account.

How to Add Facebook Fans?

So you have Facebook fan page and now, you need to populate your page with actual fans. There are several benefits to having fans, including being able to spread word of your fan page through news feeds and proving that your page is attractive to other potential fans by demonstrating its popularity.

One way to add fans to your Facebook fan page is to create the page and hope that Facebook users find it by utilizing the Facebook search function. Then, they must “like” the page.
This is good for devoted followers, but it makes it harder to appeal to a wide range of individuals who might have less familiarity with the content of the fan page.

A second option is to purchase fans through an online source, such as Purchase Facebook Fans .
Online offers, such as those by Buy Facebook Fans allow you to get thousands of fans easily. It even lets you target specific kinds of people.

Because they are actual Facebook members and not simply computer generated, they will help spread the word of your fan page to thousands more people.